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June 4, 2012
Digital marketing, promoting and adverting your suite of products, services, and brands through electronic means, is on the forefront of businesses’ marketing strategies. With a massive universe of electronic media, businesses struggle with important, critical connections with customers leading to coveted greater long-term relationships and revenue streams. Converted the casual viewer and information gather into a repeat valued customer is a sought after goal of the astute marketer – entrepreneur.
Straight off of a fresh survey, Adobe has produced a great infographic on top conversion opportunities for digital marketing.
Five key strategies are identified to increase digital marketing ROI:
- Site optimization
- Addition of data driven automation
- Using video to maximize conversion
- Tapping into and maximizing mobile channels
- Maximizing social engagement
Infographic courtesy: Adobe
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