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June 4, 2012 

Digital Marketing

Digital marketing, promoting and adverting your suite of products, services, and brands through electronic means, is on the forefront of businesses’ marketing strategies.  With a massive universe of electronic media, businesses struggle with important, critical connections with customers leading to coveted greater long-term relationships and revenue streams.  Converted the casual viewer and information gather into a repeat valued customer is a sought after goal of the astute marketer – entrepreneur.

Straight off of a fresh survey, Adobe has produced a great infographic on top conversion opportunities for digital marketing.

Five key strategies are identified to increase digital marketing ROI:

1. Site optimization
2. Addition of data driven automation
3. Using video to maximize conversion
4. Tapping into and maximizing mobile channels
5. Maximizing social engagement

Infographic courtesy: Adobe

Social Media blogs and infographics:

• Social Media Buttons for Targeting Your Business Audience [infographic]
• Social Media Statistics on the Fortune 500
• Social Media Statistics on Pinterest
• Social Media Statistics and Impacts on Business

Digital marketing information:

• How to Create a Digital Marketing Strategy
• 4 Digital Marketing Strategies
• Pinterest – Digital Marketing Strategies
• Digital Marketing - 12 Common Problems

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