Strategy Plan One
February 24, 2012
Continuous Improvement through Feedback
If you want to enjoy success year after year as an entrepreneur you need to pay attention to your customers and your operations. Feedback mechanisms are the best way to gauge objective feedback from clients and from your staff.
Feedback from surveying will shape how you can improve operations to build and retain customers and revenue. Continuous improvement is a must in this competitive world.
Whether customers are satisfied or not with your service or product, ensure you havefeedback mechanisms such as surveying as part of your service operation. You need to analyze a cross-section of feedback from all customers. Even the happy customers will make note of things that can make the experience, product or service better. Remember that you should not think your business is at 100% optimization in your product or service delivery. Don`t fall into the trap of thinking everything is perfect and you never have to change.
Business environments and industries constantly change, and with that, you need to stay competitive with continuous improvements. Take that valuable information from your customers and revise your operations, customer experience, product or service accordingly. Ensure that you provide a message around your survey process that they are helping shape better products and services.
Encourage a continuous improvement environment in your business, and empower your staff to take the lead and charge of recommended improvements. As a leader, engage with your staff and units and survey them for their valued feedback. Employee buy-in can occur if you make them a part of the valued process, and allow them to take ownership of the piece of action. It helps as a leader to recognize unit and project leaders for their efforts. If the improvement recommendations result in significant operational or profitability improvements, compensation incentives may be appropriate. A whole organization that is engaged in a continuous improvement process will definitely build a continuous competitive firm.
Ensure you pay ultimate attention to your customer base and to your internal members of your business for feedback to make your business better and more competitive.
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