Strategy Plan One
August 4, 2012
Social Media and Small Business
Small businesses face a significant uphill battle in these economic times to engage and communicate with consumers. Marketing and communications have vastly changed over the past few years, and with the add-on of social media as a tool, measurable benefits and trends are occurring with the small business sector.
This informative graphic from Bolt Insurance highlights the following small business and social media statistics and trends:
- 81% of small business use social media to get their message out and engage with customers
- 95% use email marketing
- 98% of small business engage in website marketing
- 62% of businesses not using social media will plan to in the next year
- 81% that currently use social media will step up efforts in the next year
Top challenges small businesses face according to this survey:
- 80% claim attracting new customers are the biggest challenge
- 52% state obtaining referrals as the greatest issue
- 41% of small business would like to squeeze and maximize results with marketing dollars
Social media effectiveness:
- 82% state Facebook as the most effective social media platform
- 73% of respondents say YouTube most effective
- 47% LinkedIn
- 47% claim Twitter is the most effective social media site
View some more interesting statistics in the infographic below.
Courtesy: Bolt Insurance
As an entrepreneur / small business, it is advantageous to stay on track with developing trends and to design products and services that not only meets current customer demand, but also future consumer needs. Review and analyze marketing conditions and trends, and plan accordingly.
Here are some additional Social Media articles, blogs and infographics:
More business blogs of interest:
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